Just another thought…

For much of my working life, it felt like I was moving through a fog, one shaped by systems that said “this is the way.”

But over time, I realized it doesn’t always have to be that way.

Less Paradox is about keeping branding clear and straightforward. We focus on the human side of things and avoid the extra layers that make it feel complicated.

Along the way, I’ll be sharing thoughts on things that have always felt a bit “off” in the creative and business world, and how we can learn from those moments so we don’t repeat the same mistakes.