We build brands and design packaging, and pretty much anything else your brand needs.

We design for humans, with a focus on building brands with personality.

  • Every project is led by Tony Dianoff, an experienced creative with a background in branding, packaging, product development, and creative direction. Tony has worked with a wide range of brands across Finland and has earned multiple recognitions from respected design awards, both nationally in Finland and internationally.

    Design work is supported by AD-assistant Marika Luoto, whose sharp eye, and precision ensure every concept is refined into production-ready outcomes.

    We come from a branding and FMCG background, but our work goes well beyond the label. Whether you're building a brand from scratch or evolving an existing one, we bring clarity, design, and storytelling together to help your brand connect and grow. We’ve created names, identities, packaging, websites, campaigns, retail concepts, and content ideas. If it helps your brand resonate with people, we’re in.

  • We're not locked into one style or format. There’s no house style, no assumptions, every work is shaped and tailored to its purpose, people, and place. We take time to understand your brand, your goals, and your market. Then we build something that actually fits.

    When a project needs more hands, we collaborate with a close-knit network of creatives, copywriters, developers, photographers, each chosen for their fit, not just to fill a role.

    Above all, we make sure your brand works where it matters: on shelves, in stores, online, and in people’s hands and minds. We’re here to make it clear, make it real, and make it stand out from your competition.

  • In a world where AI is reshaping how brands are built, shared, and experienced, it’s easy for everything to start feeling automated, weird and out-of-touch. We wan’t to create brands that feel real, approachable, and relatable.

    AI can scale, optimize, and accelerate, but it can’t replace the human touch that makes a brand resonate. When a brand has a real personality, it connects more deeply, feels authentic in an age of algorithms, and grows more naturally.

  • We craft cohesive brand strategies and identities that serve as the foundation for everything else. For us, branding isn’t a layer, it’s the core that shapes how everything communicates and connects.

    • Research & Benchmark

    • Positioning, Messaging & Tone of Voice

    • Naming

    • Architecture

    • Visual Identity

    • Brand Guidelines/ Book

  • We ensure every detail, from structure to finish, feels intentional and memorable, and also elevates the brand experience. For us, packaging isn’t just a surface, it’s a touchpoint that shapes how people see, feel, and remember your brand.

    • Packaging Concepts & Visual Design

    • In-store Check & Competition Benchmarking

    • Design Mockups

    • Structural Design Layouts (Dielines)

    • Print-Ready Artwork & Production Files

    • Print-Production Check

    • Packaging Visualisations

    • Packaging/Product Photography

  • We adapt our creative approach to reflect each brand’s unique character. Our goal is to deliver design that’s both purposeful and memorable.

    • Design Ideation & Concepts

    • Design Direction

    • Print Design & Production Files

    • Illustration

    • Retouch

    • Digital & UX Design

    • Web UX Design & Implementation

    • Motion graphics

    • Photography

  • We focus on delivering the right message to the right people, at the right time. Every campaign is built around a clear goal, and with outcomes that brings eyeballs towards your brand.

    • Campaign Concepts & Creative Direction

    • Content Strategy

    • Social Media Design & Guidelines

    • Partnered Media & Production

  • We help shape products and services that embody your brand. Whether it’s packaging, the product design, in-store touchpoints, or service development, we ensure every interaction is intentional, aligned, and memorable.

    • Product Concepts

    • Service Design

    • Prototyping

Awards & Recognitions

Awards aren't the goal, great work is.
While it's always an honor to be recognized, awards have never been the driving force behind our work. The trophies are just a nice bonus.


  • 2022 Grafia, Vuoden Huiput | Silver | Strategy & Design

    2021 World Brand Design Society | Bronze | Design

    2020 Grafia, Vuoden Huiput | Gold | Video Ads

    2015 Heineken Ideas Brewery | Gold | Product Strategy & Design

    2014 A’ Design Award | Gold | Design

    2014 A’ Design Award | Bronze | Design

    2011 Grafia, Vuoden Huiput | Gold | Design & Communication

    2011 Starpack Industry Awards | Gold | Design

    2011 Pentawards | Gold | Design & Communication

    2011 Pentawards | Silver | Design & Communication

    2010 Starpack Industry Awards | Bronze | Product & Design

    2010 Metsä Tissue Award | Gold | Product & Design

    2009 Starpack Industry Awards | Gold | Product & Design

    2008 Aluminium Pack Award | Bronze | Product & Design

Why not to Choose LP

We’re not for everyone. And that’s a good thing. Here are a few reasons why you might not want to work with us:

    • If you want cookie-cutter design…
      If you’re looking for quick, generic branding without a thought, we’re not your match. We challenge assumptions, dig deep, and sometimes push uncomfortable questions.

    • If you want polite nods instead of honesty…
      We’re not here to sugarcoat or nod politely. If your idea won’t work, we’ll say so, directly. Honesty saves time, money, and headaches.

    • If you want speed over process…
      While we move fast when needed, we won’t cut corners for the sake of “just getting it done.” If you want an agency that says “yes” to everything instantly, you won’t get that from us.

    • If you want a big team with layers of people…
      You won’t get a massive team of people on your account. Instead, you’ll work directly with us, senior talent only.

    • If you want safe, predictable ideas…
      We use design thinking, unconventional approaches. If you want the “safe” route every time, we might not be your agency.

    • If you want someone to “just make it look nice”…
      If you’re looking for someone to just “make a logo” or “do a campaign” without questioning the bigger picture, that’s not us. We believe in building brands that actually sell and mean something.

Why Choose LP

Because working on your brand shouldn’t feel like a chore. It should feel like progress, excitement, and a little bit of fun.Here’s what you get with us:

    • Straight talk.
      We don’t hide behind jargon. We’ll tell you what’s working, what’s not, and what to do next.

    • The people you see are the people you get.
      No hand-offs, no junior team. You work directly with us, the ones actually doing the thinking and creating.

    • A mix of strategy and creativity.
      We know brands aren’t built on looks or technicality alone. We dig into the “why” before we design the “wow and ou-ou, yes-yes.”

    • If your project feels challenging, that’s exactly where we thrive.

      We believe building a brand should feel inspiring, not exhausting. It’s about progress, creativity, and a bit of joy along the way.

    • Curiosity and adaptability.
      Every client is different. We shape our approach to fit your goals instead of forcing you into a template.

    • Tools of today, mindset for tomorrow.
      We combine experience with fresh thinking, and we’re not afraid to use AI or unconventional methods to get results.

    • If your product competes on the shelf, we’re the partner you want.
      Packaging is one of our core strengths. We help your product stand out, connect with people, and turn every pack into a silent salesperson.

    • We actually care.
      Your brand matters to us. If it doesn’t succeed, neither do we.

Request for Proposal

Happy to give a quote for your project, and if you think we could be a good match. You can contact through the form below or call Tony Dianoff 040 8429463.

Before you contact, here are a few key steps we take to set the stage for great work and to get the proposal. This part of the process is all about getting aligned, building clarity, understanding the project scope and getting to know each other.

We call this The Foundation Phase, and it includes three important steps:

  • This is your first step in connecting with us, whether by phone or through our contact form. Share your idea, need, or challenge, and we’ll take the time to listen carefully. From there, we’ll explore how we can support you. It’s the beginning of a potential partnership, and we want to make sure we’re a great fit for each other.

  • Next, we’ll have an in-depth conversation (usually a call) where we ask questions to learn more about your business, your audience, and what makes you unique. This step helps us understand your vision, your challenges, and what success looks like for you. It’s all about clarity, so we can create a brand that truly fits you.

  • After we understand your needs, we’ll send you a detailed proposal that outlines the scope, timeline, and costs. Once you approve it, we’ll get everything official with contracts and set timetables.