Nuggets of thoughts, ideas and reflections on branding
A collection of thoughts shaped by work, curiosity and reflection.
Why now is the right time
Finland's economy is worrying many of us right now, and the reasons aren't just one.
How Design Shapes Our Experience
Packaging vs. Product: How Design Shapes Our Experience
When I was young, I was that boy standing in front of a game-shop shelf full of video games just staring and amazed. There were no YouTube reviews, no online forums and no easy way to know which game was good or bad.
There was just packaging.
About the name...
I know, it does sound a bit like a toothpaste brand. But in the end, it just sounded right and it stuck…
Some thoughts on design trends
Design trends usually start because something stops working.
When everything's shouting, quiet feels like a relief. And when everything looks finished and polished, something unfinished suddenly feels fresh.
Testing out the horror-show
I’m testing this just for fun to see how far I can push AI to create something that looks like it was made intentionally. I wanted to find out whether AI can replace a mockup or 3D artist, or at least get somewhere close.
Art in Branding.
As a brand designer, I have always worked within a balance of three needs: art, function, and commerce…
Mandela Parrot
This whole Mandela Effect and Treasure Chest thing has gotten a bit out of hand :D
Ai talk in Aalto University
Just wrapped a 2-hour lecture on “A Designer’s Thoughts About Design and AI.”
Less what?
Less Paradox is a small brand agency with a simple goal: to keep things clear and done with quality.