Novita wanted to update their existing identity and packaging to be sold internationally across Europe. As the packaging is one of their main marketing and branding channels, they needed a packaging solution that would stand out and communicate their heritage and quality in a more meaningful way. As Novita had a huge assortment of garns and sub-brands for many different usages, the final design solution helped them categorize all of their garns. 

The design solution was realized by color-coding and dividing the garns into three different groups(classic, seasonal and natural-collection). This helped the client to map out their products and clarify the differences to the end consumer.

Insight - Brand architecture - Brand ID - Packaging design - Marketing Concepts