About the name...

I know, it does sound a bit like a toothpaste brand. But in the end, it just sounded right and it stuck.

I believe every great brand deserves the touch of professionals who help it shine bright, taste great, and keep its glow lasting.

Often, brands today feel pressured to churn out more content, more noise, more of everything. But when the world is overflowing with mediocre stuff, the real power lies in choosing quality, doing less, but doing it better.

The name also reflects the way I think about branding. It’s about making choices with intent. There are always many directions to explore, some bold, some subtle, some unexpected, some right and some wrong. Real strength comes from balancing research, experience with gut feeling, knowing what matters, and standing by it.

Because the company is new, I want to offer a special benefit to the first clients. Each branding project includes a practical branding tool at no extra cost (value €1500)