Notes & thoughts

Thoughts, ideas, and updates on what we’re exploring and creating.

Testing out the horror-show
Tony Dianoff Tony Dianoff

Testing out the horror-show

I’m testing this just for fun to see how far I can push AI to create something that looks like it was made intentionally. I wanted to find out whether AI can replace a mockup or 3D artist, or at least get somewhere close.

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About the name...
Tony Dianoff Tony Dianoff

About the name...

I know, it does sound a bit like a toothpaste brand. But in the end, it just sounded right and it stuck…

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Art in Branding.
Tony Dianoff Tony Dianoff

Art in Branding.

As a brand designer, I have always worked within a balance of three needs: art, function, and commerce…


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Mandela Parrot
Tony Dianoff Tony Dianoff

Mandela Parrot

This whole Mandela Effect and Treasure Chest thing has gotten a bit out of hand :D

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Less what?
Tony Dianoff Tony Dianoff

Less what?

Less Paradox is a small brand agency with a simple goal: to keep things clear and done with quality.


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