Less what?

Less Paradox is a small brand agency with a simple goal: to keep things clear and done with quality. We don’t take ourselves too seriously, but we take our clients and our work seriously.

We’re not about quick trends, even though we can do those things too. We just prefer to sprinkle a bit of creativity into everything we do, something that lasts longer than a short trend.

Too often, branding gets wrapped up in big words and complicated ideas. We don’t think it has to be like that. A good brand should feel natural and easy to understand.

We try to build brands that are straightforward, human, and with a spark or a generous dose of creativity. That’s it.